|
|
|
|
|
|
|
|
Political
Permission |
|
Regional Traffic Enforcement Networks |
|
16 statewide |
|
|
|
Provided for quick and coordinated responses |
|
to
initiatives. |
|
|
|
Corporate
and Community Sponsorship |
|
|
|
Data
Collection |
|
|
|
|
Statewide enforcement and |
|
public information campaign. |
|
|
|
Program
timeframe: |
|
July
1, 2000 – September 30, 2001 |
|
|
|
Sobriety
checkpoints were |
|
conducted in all 159 counties. |
|
|
|
Almost
600 law enforcement |
|
agencies participated. |
|
|
|
|
OZT brochures given to all motorists at
checkpoints |
|
|
|
Created in English and Spanish (reverse side) |
|
|
|
Over 150,000 brochures were distributed |
|
|
|
|
|
|
|
|
|
Accessible to law enforcement agencies at each
checkpoint |
|
|
|
Blood Alcohol Testing mobiles deployed from the
following regions: |
|
Gwinnett County |
|
Warner Robins, GA |
|
Albany, GA |
|
|
|
|
|
|
48
local newspaper articles |
|
Readership of almost 900,000 |
|
308
checkpoints reported |
|
Newspaper media present |
|
173
radio stations played program |
|
PSAs |
|
|
|
|
|
|
|
More than 2,000 media releases were sent to |
|
statewide media: |
|
media
advisories |
|
news
releases |
|
fact
sheets |
|
|
|
14 television news reports: |
|
viewership of more than 3.2 million |
|
|
|
|
|
|
|
Corporate sponsorship: |
|
|
|
United
Parcel Service |
|
Liberty
Mutual |
|
Coca
Cola Enterprises |
|
Cingular Wireless |
|
Southern LINC |
|
Datamaxx Corporation |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cooperation and communication among stakeholders |
|
Stable Program personnel |
|
Acquire needed equipment early |
|
Draft program plans in this order; |
|
Implementation plan |
|
PI & E plan |
|
Evaluation plan |
|
Build a strong program coalition or task force
early |
|
|
|
|
Solicit support from other organizations |
|
REMAIN FLEXIBLE |
|
Continually MOTIVATE law enforcement officers |
|
Use paid media in addition to earned media |
|
Employ specialists to create, pilot test, and
manage data collection instruments and all collected data |
|
If statewide, ensure system is established to
support law enforcement agencies |
|
|
|
|
Grant provided by the National Highway Traffic
Safety Administration (NHTSA) |
|
|
|
One of five states to receive a Sobriety
Checkpoint Demonstration Grant |
|
|
|
Selected because of the success with “Operation
Strap and Snap” which is now a national model for law enforcement and
highway safety |
|
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|
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|
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|
|
Notes