100 days100 Days of summer HEAT
2011 HUNDRED DAYS OF SUMMER HEAT
MAY 23-SEPTEMBER 5, 2011
http://www.gahighwaysafety.org/2011hundreddays
THE 100 DAYS OF SUMMER HEAT LAW ENFORCEMENT TOOL KIT CAN BE DOWNLOADED HERE
100 DAYS OF SUMMER HEAT MAY 23-SEPTEMBER 5, 2011
This summer, the Governor's Office of Highway Safety in Georgia will launch the largest and most comprehensive traffic education and enforcement campaign in this state's history.
"100 Days of Summer HEAT" will begin on May 23, 2011 with a National "Click It or Ticket" Campaign and continue throughout the Summer with sustained enforcement through Labor Day, ending on September 5 at the conclusion of a national impaired driving mobilization.
(To view the poster in its full size, click here. This file requires the Adobe Reader)
Almost 1,600 persons die each year on Georgia's roadways. On the average, 29 people are killed in motor vehicle crashes in Georgia every week. With "100 Days of Summer HEAT", the motoring public will know that Georgia law enforcement officers have a zero tolerance to excessive speeding, impaired driving, and occupant protection violations. A media campaign will begin prior to the High Visibility Enforcement campaign as a reminder to all drivers of the importance of safe driving before the official campaign is initiated.
Even though impaired driving and occupant protection violations will be targeted, a primary focus of this campaign is speed. The initiative is aimed at reducing the high number of fatality crashes on Georgia's highway systems and will target aggressive drivers, ticketing speeders, and sending impaired drivers to jail.
All summer long, aggressive drivers will be stopped at road checks or pulled over by concentrated patrols on the interstates, secondary corridors, and local highways. For the 100 Days of Summer Heat, police will actively search for speeders in passenger vehicles, eighteen wheelers and motorcycles.
This web page will be the epicenter of the 100 Days of Summer HEAT campaign. Check back often for videos, press releases, and much, much more.
VIEW THE LATEST OPERATION ZERO TOLERANCE TV AD HERE (IN MPEG FORMAT) AND THE LATEST HEAT COMMERCIAL HERE (MPEG FORMAT).
Listen to the latest Operation Zero Tolerance .30 ad, the latest HEAT .30 ad, and the latest combined OZT/HEAT .60 ad.
